The visual identity (VI) for the luxury catering brand, House of Rising Sun, draws inspiration from the emblematic scene of the sun rising in the east. Central to our design is the motif of a radiant red sun, serving as the cornerstone of our entire VI system. This motif not only captures the brand's essence but also encapsulates the dynamic energy of a sunrise, subtly conveyed through the application of gradients. Our design philosophy marries the aesthetics of Eastern and Western traditions, embracing the rich heritage of ancient art from both realms. This fusion creates a unique and evocative identity that resonates with the brand's luxurious and culturally rich ethos.